"A Rose By Any Other Name Would Smell as Sweet": Economics and Consumer (i.e., Client) Benefit from Keyword Bidding on Competitor Names Among Law Firms

Authors

Angel Reyes III

First Page

85

Recommended Citation

Angel Reyes III, "A Rose By Any Other Name Would Smell as Sweet": Economics and Consumer (i.e., Client) Benefit from Keyword Bidding on Competitor Names Among Law Firms, 60 Tulsa L. Rev. 85 (2024).

Available at: https://digitalcommons.law.utulsa.edu/tlr/vol60/iss1/9